WAI WAI NOODLES | OG KAUN HAI?

For Wai Wai Noodles’ high-energy campaign, “OG Kaun Hai?”, we delivered an end-to-end production solution, taking the project from creative development to final execution. Our team led the scripting, location recce, pre-production planning, casting, production design and overall shoot management, ensuring every creative and logistical detail aligned with the campaign vision. To bring the concept to life, we transformed a traditional boxing arena into a stylised, larger-than-life food-fight battleground. The custom-built environment amplified the competitive energy of the narrative and created a visually dynamic world for the brand. Executed by a crew of over 60 professionals and led by our in-house direction team, the production was managed seamlessly across departments. Shot on the Sony Venice 1, the film combined cinematic visuals, impactful production design and high-energy storytelling. Scope of Work • Creative Development & Script Execution • Location Recce & Production Planning • Casting & Talent Management • Production Design & Set Creation • In-House Direction Team • End-to-End Shoot Management • Cinematic Production on Sony Venice 1 From building a custom boxing arena to transforming it into an energetic food-fight spectacle, this project showcased our ability to execute ambitious creative ideas at scale with precision and uncompromising production quality.